In this era of globalization, everyone wants to expand their business outside the borders. A website is an effective tool to entice your prospective customers. It is the first point of customer interaction with your business. Digitization has made this task easier. You can easily expand your business outside the borders in no time. With the help of a multi-language website, you can not only attract potential customers but also help in building long-term relationships with your customers. Moreover, it develops a sense of loyalty.
No doubt, for attracting customers, you need to design your website attractively but the design is not the priority. To enhance the customer experience, you need to go for personalization. When we talk about personalization, the first thing that comes to our mind is tailoring the advertisements and product suggestions according to the customer’s requirements.
Yet the foremost thing in personalization is the use of the customer’s language that cannot be ignored at any time. Having your website in the customer’s language is so important because of the reason that 88% of customers who have a bad experience will not revisit your website.
Due to globalization, the trend of cross-border e-commerce is at its high peak. Therefore, your website should follow the same pattern. Here the multilingual website translation plays an important role. It helps your business to stand out in the fierce competition.
Benefits of Multi-language Website
Let’s have a look at how a multilingual website can benefit your business.
Expanding your Reach
The foremost benefit of a multilingual website is that you can reach a wider audience in no time. To your surprise, only 25% of internet users are English natives. Therefore, to cater to 75% of potential customers, you need to go for a multilingual website. With the help of such websites, you can cater to a large chunk of the market simultaneously. It will open a new business opportunity to different target markets that were not in your contact before. Consequently, it will increase your sales and profits.
It is very important to note that there are thousands of languages spoken around the world. Therefore, you cannot stick to one language only. For example, Spanish is the second most spoken language in the USA. Moreover, China has 1.4 billion customers. Therefore, to make Spanish and Chinese your customers, going for a multi-language website is a smart option. This also goes for clients that speak different languages in other countries.
Engaging Customers and Improving Conversion Rates
According to CSA research, 72.1% of customers spent most of their time on websites that are in their native language. Therefore, if your website is multilingual then your foreign customers will be engaged with your business. Moreover, they will explore your website with great interest if the website is in their native language. Consequently, it will affect the conversion rate.
The potential customers will feel confident and they will understand the entire process of online purchasing. Another report by CSA suggested that 72.4% will opt to buy from your website if it is in their native language. Therefore, by going for a multilingual language, you can convert browsers to customers.
Gaining a Competitive Advantage
In this era of globalization, companies need to do something different to stand in the fierce global competition. If you want to make an impression on your potential customers then you need to outdo your biggest competitors. The multilingual website is the best solution to it. No doubt it takes lots of time and resources but it will make your company stand out in the global competition.
Search Engine Optimization
In the digital world, the success of the e-commerce business depends upon its ability to rank high on search engine pages. Therefore, if your website ranks high on search engine pages, this means that more potential customers are viewing your website.
Consequently, it will impact sales and profits. Many e-commerce businesses are fighting on this platform on the domestic level. However, if they need to attract foreign customers then they need to go for a multilingual website translation.
A multilingual website will entice potential customers that speak different languages. However, for the multilingual website, you are only required to translate your content, but to have a presence on SERP, you need to optimize your website for global SEO.
For this, besides translating website content, you need to translate metadata. Moreover, you need to have unique URLs with regional subdomains and subdirectories. After doing all this, your website is ready to appear in all search engines. This will rank you higher in global SEO.
A multilingual website is the best way to provide personalized services to potential customers. Therefore, it is the best source of retaining customers and boosting sales. Companies that have multilingual websites are following a customer-centric approach. Providing content in the customer’s native language shows that you are giving respect to the customers.
Moreover, they feel acknowledged and appreciated. This will in return build your brand credibility and reputation among potential customers. Therefore, they will spend more time on your website and will consume more content. Furthermore, they will spend more money on purchasing your products and services.
Cost-Effective Marketing Strategy
In this digital age, the company website is the focal point of customer interaction. The best thing is that with the help of a multilingual website, you can easily market your products and services. Moreover, you can communicate your offers. According to DemandMetric, marketing advisory, content marketing on your website costs 62% less than traditional marketing strategies.
However, you can generate 3 times more leads. Therefore, you should craft a multilingual website. This will bring you closer to your target audience because people will view your website more and can understand your marketing message.
Improving the Brand Image
A multilingual website is the best way to impress your target audience. Moreover, with your multilingual content, you can persuade them to purchase your products and services. A multilingual website is a proof that you are going global. Moreover, it will depict your sense of professionalism. At this age, consumers are more aware than before. They associate a multilingual website with your brand image and professionalism.
Understanding Cultural Nuances
Before going for the multilingual website, you need to learn about local and global cultures. By understanding the cultural nuances, you can make your website compelling and target specific markets effectively. This benefit is not limited to culture only.
However, you need to know the insights of each region so that you can alter your products and services according to the target market. Let’s see with the example, colors are interpreted differently in each culture. Therefore, you need to use colors on your websites that are specific to the region.
At present, digitalization has changed consumer behavior. Therefore, for going for a multi-language website, you need to understand the changing paradigm of consumers. This will help you in crafting a multilingual website. No doubt, translating your website in multiple languages is a complicated task but once you are done with it, you will feel that spending money, time, and resources on translating a multilingual website is worth it. Surely, it will take your business to the next level.