Did you know, you require 3.5 google searches per day to rank high for customers to view your content. Want to get heavy traffic to your website? For this, you should follow google rules. The best way to increase the traffic on your site to follow Multilingual SEO. In today’s digital world, global organizations are interpreting and analyzing their SEO strategies to stay ahead of the competition.
To do this, 73% of marketers are taking advantage of SEO tools. It helps to define their content and improve ranking on google. By making little changes in the content and translating it into multiple languages organic traffic to your website increases.
Why make your site Multilingual
No doubt, the best content on the internet is in English. But, the digital world does not only use the English language. To your surprise, many e-commerce and social media platforms are not in English. Thus, if you add more languages to your website, the probability of attracting more people to your site increases.
For example, if you translate your website into the Korean language, you can reach 63 million users. Similarly, if you translate it into Italian, you can reach 437 million people. Translating the website is not only the key to attract more customers. Thus, you need to use Search Engine Optimization to get access to a wider audience.
While using multilingual SEO, you need to translate keywords, metadata, and pages in the customer’s native language. It will help to swap between the different versions of your website.
Translating your website into another language is a daunting task. But, you can make it easy if you select a Professional Translation Company. The professional marketing translation company will assist in localizing the content of your site.
Make sure to develop your site simply because, in the case of a complex site, you have to work more so if you want to reap the best results from your website then you need to follow multilingual SEO
Multilingual SEO Tips
Let’s have a look at multilingual SEO tips to improve your page ranking.
Use Appropriate URLs
One of the biggest mistakes on multilingual sites is duplicate content. Although not all the duplicate content is useless, only the content that is used in multiple URLs will be detrimental. It will result in a lower ranking of your site.
To avoid this problem, google suggests using appropriate URLs that also include language indicators. The indicators help the search engine to look for the language in the URL.
For instance, an original version of the site is www.example.com and for the UK the version should be www.example.com/uk/
The language indicator in the URL is according to its composition. For example, use of country code top domains or subdomains of your site.
Top-level domain is www.example.uk.
Sub-domain is www.uk.example.com
The sub directory is www.example.com/uk/
Your language indicator can also create trouble so you should know your URL parameters well so that your site resonates with SEO.
Use hreflang Tags
Apart from language indicators, Google also uses hreflang tags to check the languages of pages. Besides, it helps to check for the target regions of the page. These tags are placed in the header section of the original page. Also, these can be submitted by a sitemap. For instance, an hreflang tag for a Spanish page for Canadian user will be like:
<link rel=”alternate” hreflang=”sp-ca” href=”https://example.com/sp/” />
If a page is for different regions then you can add multiple hreflang. It is indeed time-consuming to add the code for each page individually. Especially if you are going for multiple languages.
Metadata are the descriptions for search engines. Users go through metadata first before clicking on your site. So metadata is perhaps the most significant thing to bring more users to your site thus enhancing the traffic. Without the metadata, you would not be able to rank your site high in languages other than English.
Check your Keyword Usage
Using a proper keyword is a tedious task even if you want to use it in your native language. You should not inculcate the awkward keywords, ignoring them and overusing them in your content. The keyword which is appropriate for the original language will not be appropriate for the translated site so you need to keyword research in your target market.
Keep the list of keywords with you while you are localizing the website and do the proper translation of keywords. Sometimes it is easy to rank the important keywords in other languages because there is not much competition. This becomes possible if you get an accurate translation.
Fast Speed of the Website
One easy thing to rank your website high is to make your website fast. From July 2018, the time your website takes to load has become an important factor in ranking your site in SEO. This means whatever you do to enhance the speed of the site directly impacts the number of users who click on your site and enhances the traffic. You can speed up your site in several ways like
- Decreasing the size of the images.
- Using a content data network with your website.
- Installing a plugin that enables page caching.
- Using browser caching.
All of these things are technical. Another important thing to make the website faster is to check the hosting plan. Many hosting plans are cheaper because many websites share the same hosting platform that makes the speed of the site slow. So, you need to adopt a hosting plan that is hosting a few sites.
While creating a multilingual website, you need to consider the above-mentioned factors so that people from different regions found you before the competitors. Taking into account all the above factors will not only increase your ranking but will improve the user experience. So, are you ready to include these factors in your multilingual strategy?