Challenges of SNS game developers
With the popularity of the Internet and the rapid development of social networks, SNS game consulting firms expects the market in 5 years from 2010 to 2015, that the social gaming market will grow 4 times earnings, up to 50 billion U.S. dollars.
However, SNS also have to face the bottleneck of the development from the coming market subdividing, and creative profit mode challenges.In the future, how does the social gaming market complete the shift from products to a breakthrough business model is still worth the waiting.
Boom of social gaming
With the popularity of the Internet, as well as the flourish of social web sites such as Facebook, MySpace, SNS game network has melt into the lives of ordinary people, which resulting a boom of social gaming industry.Social gaming is considered as the fastest growing gaming industry categories, and with no signs of slowing down.
According to the U.S. market research firm Parks Associates, data shows that in 5 years from 2010 to 2015, the social gaming market will boost from revenue of 10 billion dollars 2010 to 50 billion U.S. Dollars,which is three times more than that of 2010.
Analysis pointed out that, at present, more than 250 million people play the Facebook game like “FarmVille” and “CityVille” every month,this phenomenon has given rise to concern of game developers, marketers, investors and operators.Business men are all watching this trend and waiting to grab some coins from it.It is reported that McDonald’s and 7-Eleven and some other big brands have carried out cross-promotion activities in the existing social game .
From the Investment companies’ unique love to Digital Chocolate, Zynga, etc. ,we can tell that VCs all hold a very optimistic view of social game’s future.Digital Chocolate,one of the top five game publishers Facebook games, has been completed a new round of total $ 12,000,000 financing from VC,which make the total financing grows to $ 54,000,000 in February this year.This round of financing.
Read Also: Brazil,the new emerging market for SNS game
SNS games escape the bottleneck of the development
Although, social games are experiencing a golden period of growth,but we can also see some problems come out as well.
First of all, the lack of innovation in SNS game market is a very crucial element that affect the development of SNS game industry.The most popular game in Facebook application CityVille example, a very successful project on Facebook, after a boost of user number,the number has becoming slow down in the past few months,which give us a signal that user are tired of the “farm”thing and waiting for some new blood to feed their growing appetite for SNS games,they need something new,that’s a problem that spreed out in front of all the developers and publishers.
Secondly, the mobile user field is still full of obstacles.It is reported that up to 5 million Facebook users, there are only 200 million mobile phone users.what’s worse,there are many limitations on mobile social networking platform, which restricts the field of SNS developer to expand the game.Zynga chief designer Reynolds pointed out that the phone still remain not-mature for social game.
Facebook provides the magical social experience, for example, greetings farther away from your friends and contacts, however visible way of moving the contents and share is the key limit to the user, mobile phones can provide a more convenient and accessible user experience in this field, how to combine the advantage of SNS game and Mobile phone is a tough problem that lie in the way.
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