February 29, 2012
From 4Ps to 4Cs: the Marketing Strategy for Translation Company
Posted by
june
The theory of 4PS in marketing field is very famous. It refers to…
February 29, 2012
项目招投标类业务邮件撰写技巧探索
Posted by
ben
项目招投标类业务邮件撰写技巧探索 (CCJK 专属文章) 随着电子商务的日益普及,项目招投标类如雨后春笋般的涌现,其模式一般是由客户在网站上发布详细项目需求(招标),等待提供商响应投标(投标)。这类业务的特点是客户群体明确,项目需求确定,这比漫无目的地发送电子邮件开拓客户,获得订单要容易得多。 但是,现在全球经济不景气,属严重的买方市场。买方需求很小,往往是“僧多粥少”,无论哪个行业,一个项目发布出来,常常是几十个上百个提供商争抢,中标的机率无异于中彩票。如何让自己入客户之“法眼”,最终中标,获得客户订单? 其中起着关键作用的就是“标书”,即发给客户的邮件,据统计,一个人对于收到的邮件,一般只会花 2-3 秒扫一眼邮件的大致内容,特别是开头的几行文字,如果判断为没什么作用或垃圾邮件,那么会被立即删除。 作为 Sales,发送推广邮件,务必需要在邮件内容上下功夫,特别是开头几行,即在 3 秒内能够吸引客户眼球,激发客户兴趣继续往下读,进一步引导客户了解你的业务。 邮件内容对投标类业务更为关键,因为客户的项目需求大家都能看得到,都有了解,各提供商无非是冲着项目而来。邮件内容都与该项目相关,那么,如何才能使自己独树一帜,从众多竞争对手中脱颖而出呢?现以本司翻译项目为例,与大家探讨:…
February 29, 2012
Different emphasis between Chinese and English sentence
Posted by
Janet
As a professional translation service provider, to do a good job in English…
February 29, 2012
10 of the 2012 translation industry predictions
Posted by
carl
I hope that in 2012 we will be successful. In fact the future…
February 29, 2012
How to import TBX files into Trados Translation Memory (TMX)
Posted by
Chinos
Elevate Your Translation Game: Unleash the Power of Translation Memory! Import TBX to…
February 29, 2012
Portuguese Translation Services at CCJK
Posted by
linda
Summary of Portugal and Its Language: Portugal is the westernmost country of Europe.…