July 30, 2013
七步骤制作移动终端友好的营销邮件二
Posted by
Terry
继续介绍上篇谈到的如何制作针对移动终端友好的电子邮件。 1. 按钮的设计 电子邮件中通常会有按钮,为了让订阅者进一步了解我们提供的产品或服务,或是定制。那这样的按钮在营销中是至关重要的,所以需要比较大尺寸,至少要有44像素的长宽,并且在按钮的周围保持足够的留白,大约44像素,使得订阅者易于通过手机屏幕来点击该按钮。 如果你需要放置社交媒体的图标,那可以让这些图标变得生动有趣,以及包括取消订阅的链接,这些也都需要在它们周围保持一定的留白,让订阅者易于点击。 2. 优化“发件人” 据统计,在苹果手机使用中,有43%的人使用来查看邮件, 通过左边的图片,height=”300″ />你可以看到“发送人”的字号比邮件内容大得多,你应该可以马上知道,在手机中,“发送人”的子句比邮件内容的标题还重要,所以这个“发件人”的词句需要多加考量,最好不好使用营销人员的名字,因为假如该员工离职了,而这样的邮件就没有任何意义了。 3. 邮件标题的字数 通常根据不同的手机在显示邮件标题会把超过25至44的字符(英文)后面的字给切掉,…
July 25, 2013
Why so little Chinese in English?
Posted by
Sarah.li
how many Chinese words will be common parlance in English? We’ve already had…
July 25, 2013
How to use Xbench to QA multiple folders
Posted by
judy.wang
Xbench is a very useful QA tool, which mainly checks the inconsistency in…
July 19, 2013
Some Qualities A Good Sales Person Should Have
Posted by
peggy.guo
I have worked as a resource manager for 3 months and a part-time…
July 15, 2013
Different Stages of Translation
Posted by
felicity
As a translator, I guess most of us have experienced these stages: Excited…
July 15, 2013
Brief Discussion on Mechanical Engineering Translation
Posted by
Aselin
Mechanical engineering translation plays an important part in translation industry and becomes very…