New Rules of Marketing
With the fast development of society, the marketing game has changed forever and marketers and PR should know the new rule of marketing.
Entries by Kris
Localization and Translation
Generally speaking, Translation is the process of converting words or text from one language to another. An accurate translation is not a simple word-for-word swap but a mechanical conversion which requires clear and complete understanding of the original words or text. For a translator, translation is a challenge that it must consider the background effects of target language.
Copywriting in CCJK
Copywriting, one of the most significant elements of effective online marketing, is the act of writing text for the purpose of advertising or marketing or promoting a product, business, person, opinion or idea. The successful copywriting involves strategically chosen words or sentences that make people to have some reaction to your business.
How to make eye-catching websites?
Good websites share something in common that nearly all of them can give people a strong impression at the first sight. Having a fine design website is a direct way to promote the traffic of your website and bring your online business and income. However, if your web design is in a mess and far from people’s acceptance, consider your potential clients as virtually invisible on the web.
Influence of Cultural Factors on Trademark Translation
Trademark, as a person’s name, is a symbol of commodity. With the continuous expansion of the commodity exchange, trademarks become more and more famous. In order to hold a larger market share, a commodity should have relative high quality. To a large extent, it also depends on the understanding and acceptance by consumers.
SNS – A Great Platform for Business
With great development of the information technology, Social Networking Service (SNS) has become a great platform for business, both in advertisement and direct dealing.
CHINESE