Case study- 88 Italia
88 Italia is an Italian olive oil company, and for its name, the founder wanted a symbol that could describe us in any language. In the East, 8 is the luckiest of numbers. It represents how fortunate people feel to be surrounded by incredible, honest food and to make it our life’s work to share these products with the world. In Western traditions, 8 is linked with infinity. For more information about 88 Italia company, please refer to their website www.88italia.com/.