As sales, all you need to demonstrate the benefit of email marketing and attract your potential clients to buy your product and services. Therefore a functional and intuitive Email marketing tool will help to yield twice the result with half the effort. Here I recommend two popular email marketing tools to you, hope it will contribute great success on your marketing campaign.

For a new company, Mail chimp is great if you are looking for a free tool. Its free guides and webinars are chock-full of information about using MailChimp and email marketing in general. MailChimp is completely free for lists with up to 2,000 subscribers and it can send every your potential client with total 6 emails per month.

It also provides hundreds of customizable email templates for everyone from beginners to seasoned pros. Use MailChimp’s template language to make custom templates that are easily editable by you or your clients.

From my experience they have plenty to grow with, great stats, easy to edit templates and integrates with many CRM solutions as well as with Google-apps. I really enjoy their good on line support. Moreover, Constant Contact has in-person support & training via seminars and workshops; I am delighted with Constant Contact – it’s intuitive to use, their support is excellent – they provide good tips and info ongoing, they have a lot to offer.

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You will need a lot of data to show effectiveness of the email campaigns; MailChimp’s Google Analytics integration can give you enough and accurate data for this task. But they only focus on emails. When you start talking lead nurturing and drip campaigns, they are not quite there yet. Moreover, just delivering emails is half of the battle – I also recommend tying in a visitor identification tool so that you can know if your prospects are actually going to your website after they read your emails and e-newsletters.

AWeber Communications is also a provider of email marketing software. Primary AWeber features include email newsletters, auto-responders and converting RSS to email. AWeber’s email marketing tools like professional email sign up forms & auto-responder services make it easy for you to build your email list and stay in touch with prospects.

Over 150 easy-to-customize templates included – with single and multiple-column designs; Numerous color schemes to match your branding; Personalize emails with subscribers’ names and other information. Moreover, you could track who opens your emails (or didn’t) and calculate how much revenue particular messages generated; On what email services subscribers are using to read messages.

It will cost you $19.95/month for applying Aweber as your marketing campaign tool. What’s a 3 month investment to build the right foundation? But you do pay for it – you will get more benefits, control, and capabilities. Customized option forms, stats, no limit on emails sent out, list segmentation, and so on.

There’s a learning curve, but they have great customer support and tutorials. E-mail marketing is a long term commitment – Aweber is the industry leader – why not start doing e-mail marketing at the right way – instead of starting over later. This very small price could bring a world of differences for you and your company.

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They have benefits of multi-lingual tools for non English campaigns, and can handle all the stuff Mailchimp does but cheaper when you go beyond the free kit. But, once you get it going and prove that what you are doing works… you can go to your company owner, and maybe get him/her to foot the bill – because they will probably want to continue use of it based on your results.