The Most Important Factor in Online Marketing


In fact, the most important factor in online marketing is the distribution of conversion rate. If you do well in the conversion rate, utility will be achieved effortlessly in the most basic online marketing process, as conversion rate exists in every step of online marketing. More profits with less input only need a slight adjustment.

我们以最基本的 pc 端网络营销为例:整个营销流程不过是:投入→ ip → pv →咨询→成交→回头客→口碑→转介绍→收益,在整个流程中,我们只要提升其中一个环节,其余营销环节都不变,而收益都会大幅度以至于成倍的增加!大家在做网络营销过程中应该有所感受,但与很多公司网络营销运营负责人聊天时发现,这些东西被重视程度基本可以忽略,事实上,在以上系统中:

Take our most basic online marketing on PCs for example: the whole marketing process is Input → Ip → Pv → Consultation → Transaction → Regular Customers → Referral → Profits. Throughout the whole process, as long as we improve one step with the other ones unchanged, the profits will greatly increase and even multiply! We may realize that when making online marketing. However, we find that such things are ignored during our talking with leaders responsible for online marketing operation from many companies.

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Actually, in the above system:

当 ip 增长三倍其余环节都不变,最后收益增长三倍,认可么?以此类推我们能发现什么?

If the Ip step triples and the other ones stay the same, the final profits will triple. Do you accept that? And so on, what can we find from that?


When every step improves, the profits will multiply!


So, something overlooked often has the most precious value!


What we all know on the Internet: people will not contact the customer service without consideration or caution until they have the intention to make a deal. So you should show others enough information, trustworthiness and benefits, further negotiation will be possible.

Read Also: Importance of business marketing for essential growth

From: The Meihua

Translated by Ashley, CCJK Technologies Co.,Ltd.

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