What comes to your mind when you think about France? Most probably Paris and the Eiffel Tower? France is a beautiful country, and it is known for innovative technology and industrialization. Its geographical location is in Western Europe that is on the edge of the European continent.
Its borders are attached with six neighboring countries that are Switzerland and Germany to the East, Luxembourg, and Belgium in the North, Spain in the South-west, and Italy to the South-east. The geographical location of France gives it two advantages. One is that due to its network, it is present at the junction of the European Union.
Approximately 65 million people reside in France. French is their native language. The people of France give great importance to their language and want to communicate in the French language. According to them, the French language represents their culture. Therefore, they give great importance to their language.
France is a country with a diverse population due to a large number of immigrants. When immigrants from different countries immerse, they created a diverse culture in France. Do you know that France is a member of the European Union, and it is ranked as the second-largest economy in it?
Moreover, it is the fifth-largest economy in the world. It is considered an export hub. Additionally, it has an extensive logistic network that can support any type of business operation. French is a very innovative country when compared to other countries and provides a conducive environment for business. Are you ready to start your business in France? Let’s have a look at how to tap into the French market.
Tapping into French Market
If you are a non-French entrepreneur, and you have no access to the European Union then before tapping into the French market, you have to consider certain things. The first important thing is language. You cannot penetrate any market if you don’t speak their language.
Therefore, if you are unaware of the French language, then you must go for French translation services. Secondly, for opening and registering your company in In France, you have to go through a long, tedious process. You can understand this process if you avail of translation services.
It will make the tedious process easy for you. Additionally, you also have to learn labor laws. You should be aware of the employment costs because you have to deal with payroll taxes.
Business Environment in France
You cannot be successful in any foreign country if you are not familiar with the business environment. The business environment of France is structured and formal. People give importance to Hierarchy and ranks. Therefore, you must know how to deal with different hierarchies and ranks.
In this way, you will be able to communicate with them formally. Moreover, you should be aware of local and cultural differences. This will help you to develop good business relations with the French people. No doubt, that the business language of the world is English. However, to operate in France, you must learn and practice some French phrases. Otherwise, you will be considered rude.
Understanding the Culture
Communication skills are very important in understanding the culture of the country with which you want to do business. Culture forms the basis of acceptable behavior and makes you deal with different business ideas because these ideas may differ from your country and France.
Topics and gestures may contain certain taboos. Thus, a miscommunication may result in business negotiation problems, and you may lose your business deal. You must know that France is a cultural-centric nation, so they expect a foreign businessman to adopt their culture.
Therefore, to start a business in France, you should start understanding their culture from the beginning. If you are unaware of the French language, then translation services will help you to get an insight into French business culture.
The first impression that you give to French people impacts your business relationship with them. Thus, you must consider verbal and non-verbal communication while doing business in France.
1. Business communication often causes spirited debates. Therefore, you must give your views on the topics with which you are aware. Otherwise, it will result in debate, and you have to elaborate to justify your point of view.
2. Develop a communication rapport with the French people while discussing their favorite topics like art, music, sports, and philosophy. They love their cuisine, so it is better to start your conversation with food.
1. French people have a Latin background so, just like Italian people, they use gestures to give emphasis.
2. You should give business cards to the secretary and receptionist if you visit any office in France.
3. Print your cards in French or English. Moreover, you should include your qualification in a title because French people give great importance to these.
Communication in other cultures is a sensitive issue, and it requires awareness. It is a famous saying in France, do as the French do. It is the best way of showing your respect towards French culture. While keeping all things in view, you can avoid unfavorable conditions in France.
Language is Important
Do you know that French is the only official language spoken in France? In addition to it, elderly people speak several different regional dialects. As an international language, English is taught in schools. As a result, many of your stakeholders can understand English, especially, if they belong to generation Z.
Due to globalization, political and economic issues are gaining fame. Therefore, we need to enhance competency in foreign languages. If you are proficient in French, then it will help you to expand your business. In addition to that, you will get a good job in reputable companies in the world.
Many large and small companies are understanding the importance of the French market, and they are investing in it to gain a competitive advantage. Although French people are aware of the English language, speaking French is a sign of respect for French people. To make your negotiation skill easy, you must communicate with your French counterparts in the French language. This will create respect in French business culture.
Many French speakers are of the view that the French language is under the threat of global English. Therefore, if you show respect to the French language, then you are making your business partners happy.
French people follow a vertical hierarchy in business. Thus, French bosses demonstrate the authoritative and dictatorial leadership style. Therefore, you need to respect all the hierarchical levels because only seniors can make the best business decision for your business.
French people keep their private life separate from professional life. So, while working in France, you should take care of privacy. One important thing to keep in mind is that French people like developing formal relationships before starting a business.
Develop a Network
The French people are introverts by nature. Thus, they are formal in business communication and stand at arm’s length when speaking to each other. Personal place is also considered when living in big cities. They prefer small distances and use Metro for this purpose. You will be surprised to know that despite being conservative, French people often touch shoulders and can pat on your arms. This is common practice in France and is according to business etiquette.
When a boss or an elder person enters a room, French people stand up or make a move to do so. This gesture shows that they are giving respect to elders and those who are of high rank. Moreover, it also depicts your level of education and upbringing.
Eye contact shows your confidence in your business partner but on the other hand, staring is inappropriate, especially when you are conducting the first meeting. Shaking hands are not much used in conversation. A smile does not consider consent or agreement. A business relationship in France is formal. Therefore, you should keep Hierarchy in mind while dealing with French counterparts.
Incorporate life, French people tend to use titles, because they like to be formal in the business world. Some people have family names like de or d. It shows the nobility of their family. The same goes for academic degrees and titles. They are of great importance, and you need to use them in your conversation. You can use French as a symbol of respect to impress business partners. In addition, don’t forget to take the names of French people with their titles.
The important thing to note is that you should use the last name and relevant titles only if you are called with the first name. Only close friends and family members use their first names. Moreover, colleagues that are enjoying the same rank can use your first name in private gatherings. However, masses use titles and last names. This approach is not used when there is an age gap between the status of business partners. In that case, formal titles are used.
French People Preferences
French people focus on long-term business goals. They give attention to details to all legal formalities. They are very straightforward and logical in business. Therefore, they don’t tolerate uncertainty, and they have zero tolerance for ambiguity. You may find a longer time in finalizing the deal with your French counterparts because they discuss everything about business in detail. Moreover, they don’t sign a business contract unless they are clear about everything. The French people are risk-averse. Thus, they don’t go for business deals with which risk is associated.
The lucrative market of France will be fruitful for you if you have an understanding of French culture. The language of any country gives you insight into the culture, so here the French language is of great importance for you. If you are unaware of the French language, then no worries. You can hire a professional translation agency. Native translators at professional translation agencies know the market insights and provide you with impeccable French business translation services so that you can start and establish your business in France without any hassle.