Activity or Performance Based Charge for SEO?

How to charge client for SEO work? It’s debated if SEO practitioners shall charge client based on real performance with their SEO work, or based on actual working hours they have spent, e.g. Activity Based Charge (ABC) or Performance Based Charge (PBC)? We believe a reasonable measure should be a balance between ABC and PBC.

For those basic work such as adding keywords/description and link building etc., ABS shall be applied. However, for those search engines indexing and listing etc. results oriented tasks, PBC shall apply. The following grid trying to split those ABC and PBC work:

Activity Based Charge (ABC) work

Keyword Research

Website Analysis

HTML Validation Checking

SEO Consulting

Extensive Competitive Analysis for better search engine ranking performance

SEO Copywriting

Image Optimization

Creation of Meta information (title, description, keywords)

Dmoz title and description optimization and submission

Creation of robots file

Search engine submission by hand to all the major search engines

Site map for better crawling of your site

Link popularity building (SEO friendly links, no paid links)

Setup website analytics and baidu analytics (baidu Statics)

Social bookmarking Services

Create blog or forum and update articles

Social media link building (SEO friendly links, no paid links)

Performance Based Charge (PBC) work

Submission to important paid inclusion directories

Hand Submission to Dmoz directory

Yahoo directory inclusion

Link baiting using various techniques applicable to the site (SEO Friendly links, no paid links)

Natural links from education and government sites (SEO friendly links, paid links)

Guaranteed Website Inclusion into google search engine

Guaranteed Placements (15 keywords for one Search Engine)

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