Twitter and Facebook Seek to One-click Shopping
Twitter and Facebook have become the world’s two largest big social networks. As the social networking becomes part of common people’s daily life, both Twitter and Facebook are gradually expanding their business to such as E-commerce and online shopping.
They hope that besides viewing friends’ trends, users can also directly complete the one-click shopping process without skipping to other websites.
As indicated in the New York Times website, there certainly exists difference between shopping in social websites and tranditional retailer websites. For Facebook and Twitter, a new business opportunity of shopping service within the website is to provide better products for advertisers and external merchants and to catch the attention of those customers who tend to shop on impulse, which means that customers may take a fancy to a commodity and buy it rapidly when they are viewing their friends’s posts and trends.
From: The Huxiu
Translated by Elodie, CCJK Technologies Co.,Ltd.
Edited by Steve, CCJK Technologies Co.,Ltd.
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