The Truth behind Fans Economy: Emotion Becomes an Additional Value


Many people have realized that anyone who is a bit famous now will not confine himself/herself to his/her own profession, but they tend to cross the industry to earn fans’ money. Smartisan is very successful in the marketing of “feelings”; “Tiny Times” also advanced triumphantly and repeatedly enjoyed a great success at the box office amid doubts; before its release, “The Continent” already aroused fans’ great interest; even “Logic Show” that always advocates rationality is also doing the “True Love” moon cake business. Nowadays, fans economy is expanding in the market.

类似于:“《后会无期》我一定要买票看三遍,就因为不想让它的票房比《小时代 3》低!”——其实做出决定的时候,连这部电影讲的是什么故事可能都不知道,只为争一口气,就拍板了。

Similarly, “I must buy tickets to watch the movie “The Continent” three times, just because I don’t want to see it has a worse box office than “Tiny Times 3″ —— Actually, when  making this decision, they even probably didn’t know the real story of this film. They just wanted to win the competition, and then made a final decision.


Thus, we can see the social soil of fans economy: it is a solitary and hollow age when every individual is infinitely small. The world is so big that the distance between people is too far to reach, so even a slight relationship is so precious. There is no place to put our inmost emotion, so we have to pin our hope on the strange idol. It seems that we are becoming great when speaking very highly of the idol, and our value is realized too when helping the idol realize his/her dream. As a result, the really most valuable commodity is emotion. In the present era, we will not care about how much spent on the true emotion. Besides, don’t we have got a cell phone or a movie ticket?

From: The Meihua
Translated by Elodie, CCJK Technologies Co.,Ltd.
Edited by Ashley, CCJK Technologies Co.,Ltd.

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