Luo Yonghao: All the Odds Are in My Favor


Reporter: As an English teacher, how do you think you have the ability to make cellphones?


Luo: Though I was unhappy since the founding of Laoluo English Training, I had to be responsible to the investors. So I struggled for two years until I got the news from the finance department someday that we made a profit. At that time, I wanted to quit the job.


I like Apple, so if I can run a company like Apple, I have nothing to regret even if I die; I also like IKEA, so it’s interesting to have an enterprise like IKEA, but I have no strength and confidence. Due to my passion for digital products and the death of the only smart person in this industry (Steve Jobs), I think all the odds are in my favor, so I choose to establish a company like Apple.


Reporter: Do you seem to think that we can learn from Steve Jobs and Apple, and make a success like them?


Luo: Actually, Steve Jobs is an arty person. If you read him from the point of a business leader, you will find him unconventional, but from the point of an arty person, he behaves normally because almost all arty persons in his generation do so.


What’s unique about him is that he has an interest and the ability that the vast majority of arty persons don’t have to operate a business.


Reporter: What kind of people do you like to follow you to make products?


Luo: It depends on the talents that should account for 60%-70% of all the qualities. Besides, he should have a personality of pursuing the best and perfection. I like someone who has obsessive-compulsive disorder.


In addition, he must be able to freely switch the expert mode and automotive running mode. For example, when we design the man-machine interaction programs, his clear understanding about it is not enough, and he should consider what reactions those who know nothing about digital products have, which must be found out before testing.


Reporter: Do you suffer the influence resulted from your experience of dropping out of high school?


Luo: I have a contempt for the rules, especially the unreasonable ones. But I will take the responsibility behind these rules.


Reporter: How do you continue to learn after leaving school?


Luo: Through reading. I had an amazing reading record when I was young, two books one day. So it’s easy to read 100 or 200 books a year. At that time, my interests are mainly in literary works. After 30, I read non-fiction books. Then after starting a business, I change to commercial books about marketing and making products, and any ones required by the job. But now, the quantity declines too much. I am afraid that I can’t finish reading one book even though I take one month now.

From: The Iheima

Translated by Ashley, CCJK Technologies Co.,Ltd.

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