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Online game industry is a new sunrise industries, has experienced the formation of the early 20th century stage, and the rapid development in recent years, China’s online game industry in a growing and rapidly to the stage of maturity.
The reason why the online game industry in China can be broken in the original balance of the network economy, mainly in the late 20th century due to the economic bubble burst in China’s Internet economy hard hit by the network, when the sudden emergence of online games has become a leader in economic development throughout the network, has been the rapid development.
In 2009, China’s Internet market continues to maintain the good running of the situation, to maintain a more stable market growth, product type continuously enriched, overseas export growth accelerated, market competition is more intense.
From the market point of view, in 2009 China’s online game market size (only for the players of the game operating income, excluding foreign export earnings and profit model through other revenue) was 25.8 billion yuan, an increase of 39.5%. Of which: domestic online game market scale reached 15.78 billion yuan, an increase of 41.9%, accounting for 61.2% of the overall market size.
From overseas exports, in 2009 China’s online game revenues overseas exports 106 million, representing 47.2% growth in 2008, while export revenues abroad in 2008 was only 30.9% year on year growth. The current export of domestically developed online games to MMORPG based, advanced casual games less.
As of the end of 2009, already has 51 models of domestic output of large-scale online games to Asia, Europe, Africa, North America, South America and five continents, throughout the United States, Britain, France, Germany, Italy, Saudi Arabia, Brazil, South Korea, Japan, Thailand, Singapore, Vietnam, Philippines, Russia, China Taiwan, Hong Kong, nearly 50 countries and regions.
Online games in 2010 have set foot in the capital market, online games, like attracts like a magnet all capital chase, and even real estate, high-profit wine industry so that companies are willing to take a slice, it is conceivable online game industry profits high, continued strong earnings advantages, investment in the Internet industry trend is further reflected subdivision.
Online games overseas exports will face a large-scale development opportunities. Currently, the video game network is a global trend. Whether the game or the television, PC games, whether in Europe, North America, or Asia-Pacific region, the network game is an important trend. China’s online games will take the opportunity to expand the overseas territories, but the Nuggets point of view is still the largest in Asia.
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