“Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

In general, advertising has the following main functions: the information function, demand creation function, the persuasive function, get action function and the goodwill establishment function.

We always contact lots of advertisings everywhere in our life, when we walking on the road, sitting in the restaurants or on buses, even the network is more numerous.

What is a good ad and what is a bad ad? As every reader have different experiences, knowledge and life experiences, and may be different views held by them. In fact there should be an objective standard to measure if a ad is bad or good. The following is defined as the most recognized advertising:

A good ad is and ad that reaches at the lowest possible cost the most people who can and will buy what you have to sell. It emphasizes logically the most important points, and it isn’t clever for the sake of cleverness.

Let’s see a small and good ad as below.


Norelco can shave your grown-up legs baby soft and silky smooth. Without nicks, pinching irritation. Without tears. Because, with both Norelco Lady shave and Ladyshave Wet/Dry razors, we have made close comfortable.

Our unique shaving system combines an ultra-thin foil to cut short hairs, a straight trimmer for Longer hairs and a rounded trimmer to go easy on your underarms.

You will see , when you choose Norelco you have made the choice to baby your legs beautifully.


We made close comfortable

“BABY YOUR LEGS” This electric razor ad’s title is quite distinctive, so that the readers can know what the results will be after using of this electric razor, it is very agitational, and they will have the urge to buy it down.

A famous saying is “an idea can turn to dust or magic, depending on the talent that rubs against it .”