Where do better sales emails come from (Part 2)?
How to get Email Subject Lines Effective? As we all know people like to scan interesting information. If your emails can draw attention and convey the right information in the subject line, people will more likely to read your email. Usually I suggest these things which I think they might work:
• Keep subject lines short, usually under 40 characters. They are a quick and effective glance for your potential readers. And for another reason, most of the browsers will recognize anything over 40 characters as spam.
• Do not use all caps all the time, which seems they are losing credibility.
• Don’t make your mail body too lengthy. Normally people overlook long mail due to the tight time.
How to make Email Content Effective?
• Put the most important points in the first two – three lines, otherwise the readers will lost their patience. Grasp their attention at first sight, no matter if they are interested in your offer or not, you lose nothing. But if you put the most important things beyond this scope, you may lose your potential clients which actually were interested but just lack of enough patience.
• Place the most important benefits you may bring for your prospects using bullet points, short paragraphs, or white space so to make them easy to see.
• If there are links in the content, always test them before sending the emails out. I noticed that 99% of the folks do not take time to test them, turns out sometimes the links does not work or they link to somewhere else by mistakes.
• After all is done, proof read it carefully. Even if when you are in a hurry. Typos usually undermine your professionalism and credibility. If possible, then have someone else proof read it, too.
How long should an email be? The answer is a letter should be just as long as it needs to be. No more. No less. Ideally, you should write a letter first then proofread it and check what sort of length you have, and work from that. If you are promoting information – intensive products maybe long emails are suitable, however if you offer simple offers, the shorter ones may work for you.
How should an email end? With your offer, commitment, guarantee, and a clear call to action. You can even be a little bit of artful and end where you began, bringing the email a full circle. The most important thing is do not just sign off immediately after your call the readers to action. For instance:
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