How Taxi-calling Apps Make Profit in the Suddenly Changed Market
Introduction: after the end of subsidy war, with the issue of an official notification, taxi-calling apps become the focus of the public opinion again. In this case, how those apps with unclear profit model seek their sustainable development?
Experiencing development from the competition by providing cash subsidy half a year ago to the recent cancellation of subsidy, taxi-calling apps are proposed to be incorporated by transportation department. Recently, Didi Taxi established the “strictest”specifications to restrain the conduct of breaking an appointment and announced to intensify the punishment on driver’s and passenger’s conduct of breaking an appointment. The prosperity of those apps at the cost of a huge sum of cash is unsustainable; Confronting with the gradual cancellation of cash subsidy, decrease of user viscosity and incorporation & supervision by transportation department, how those apps with unclear profit model seek their sustainable development?
For the sudden change of taxi-calling app market, Mr. Wang Jian considers the cancellation of cash subsidy by those apps and the incorporation by transportation department actually reflect the problems existing in this stage. “Currently, the major problems challenging taxi-calling apps are how to retain users and improve the user experience after the subsidy war and how to increase the normalization and safety of the taxi-calling industry under the risk of market supervision,” Mr. Wang told the reporter of Southern Metropolis Weekly. “Once the user experience and the safety specifications are improved, ”Mr. Wang said, “the recognition of both the government and users to taxi-calling apps will be greatly increased.”
From: The Cyzone
Translated by Steve, CCJK Technologies Co.,Ltd.
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