Posts

Vocabulary gap

What is the phenomenon of language vocabulary vacancy. Something can be clearly expressed by some words in a language, but may difficult to express in …

/ by janet

Culture and Idiom Translation

When translating idioms, it is important to take cultural into consideration. For the same idiom, we can find several expressions similar or dissimilar, …

/ by vicky

Influence of Cultural Factors on Trademark Translation

Trademark, as a person’s name, is a symbol of commodity. With the continuous expansion of the commodity exchange, trademarks become more and more famous. In order to hold a larger market share, a commodity should have relative high quality. To a large extent, it also depends on the understanding and acceptance by consumers.

/ by kris

Try to Improve English Culture learning and awareness

Language and culture are inseparable from each other. In cross-cultural communication, if the parties in the communication cannot enter the same cultural context, it is easy to get confused, and result in communication failure. there comes out a lot of misunderstanding due to the cultural difference.

/ by janet

Religion and Culture

As we know, religion is an important part of the human culture; it plays a vital role in the formatting and developing of languages. In the western world, religion is reflected in the aspects of social life, customs, culture and arts. It is a collection of beliefs about life, purpose, moral values.

/ by vicky

Translation of film subtitle

I think a lot of people prefer watching the American movies during the spare time, since which can not only enrich our free hours, but also we can learn some local translation ways, contrasting the subtitle. Surely not everyone can read, understand the language of the movie which we are not familiar with. So we need the subtitles to help us to convey information. But the translation of the subtitle is not as simple as the words and sentences translation. Many factors like in which age the story, things happened, and social reality, religion, culture, morphological awareness should be taken into account. And as to the English pun, it cannot be simply understood if one has no corresponding background knowledge.

/ by janet