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Smart Home: Seven Questions about Its Popularity

Smart Home 1、到底什么是智能家居? 智能家居这个概念乍一听太高大上了,但落地的时候有点被玩坏了。这边厂商随便拿一个产品出来,贴上智能家居的标签,就想多卖几百块钱,为了促成交易把功能吹得云里雾里;那边消费者一体验,发现和传统的产品没啥区别,失望透顶。 1. What is smart home on earth? Smart home seems great and wonderful in concept, but in reality, it tends to be exaggerated. The manufacturer simply takes out a product labeled with smart home at a higher price and overstates its functions just to facilitate the transaction. On the contrary, the consumer feels no difference between the smart product and traditional one after experience with disappointment. 2、为什么这两年火了? 十几年前,搞房地产和装修的那群人就对这个东西十分看好,但彼时寄希望于通过一套大而全的系统来实现,耗资多,体验差,只能沦为首富们的玩物。这两年,家电厂商发现利用互联网这个工具可以让单品的体验变得更好,也能帮助促使行业重新洗牌;而互联网企业也跃跃欲试,想要把家电产品变成自己的家庭入口,在硬件市场争夺更多的话语权。 2. Why is smart home so popular in recent two years? A dozen years ago, those who were engaged in real estate and decoration took an optimistic attitude towards smart home, but at that time, if they pined their hope on a large and comprehensive system to achieve it, the smart home with high investment and poor experience would be only tried by the richest for fun. However, over the two years, household appliances manufacturers have found that they can make the single product have a better user experience with the tool of Internet and also help reshuffle the industry; while Internet companies are eager to have a try to turn household appliances into their entrance to the smart home industry,competing for more right to speak in the hardware market. 3、市场上主要有哪几股力量? 主角当然是传统家电厂商,最活跃的是海尔和美的,这些厂商在产品的工艺和渠道方面有着无可替代的优势,但在软件、互联网等事关用户体验的服务上,和开放性平台的搭建经验上,劣势也很明显。 第二股力量是互联网巨头,百度、阿里、京东、腾讯各有自己的玩法,共同点就是都把智能家居放在自己的云平台上,用云的思路玩。 第三股力量,创业公司。以小米、Broadlink、点名时间,以及众多路由器厂商为代表,这些公司兼具互联网基因和产品基因,都在尝试从某一款产品入手,抢占所谓的家庭入口。 3. What are the main forces in the market? Of course, it’s the traditional household appliances manufacturers that play a leading role, of which the most active ones are Haier and Midea. They have irreplaceable advantages in the process and channels of the products, but their disadvantages are also obvious in terms of services related to the user experience, like software, Internet and others, and experience in setting up an open platform. The second force is the Internet giant. Baidu, Alibaba, JD and Tencent have their own arrangements based on the common points that they all place their smart home on their own cloud platforms with the thinking of cloud. Third force is the entrepreneurial company. Represented by Xiaomi, Broadlink, Demohour and many router vendors, these companies have both Internet and product genes and are trying to start from a certain product to seize the so-called entrance to the smart home industry. 4、有没有中心,谁是中心? 中心肯定有,路由器、智能电视的机会都很大,云端中心也有可能。Reco 智能插座的 CEO王辉对我说,中心一定是现有的在家庭中发挥作用的一个设备,而不会是一个全新的东西。 4. Is there a center and what occupies the central position? The center must exist. Routers and smart TVs are most likely to occupy the central position and the cloud center is also possible. Wang Hui, the CEO of the Reco smart socket, said to me that the center must be an existing device that plays an important part in the home, not a new thing. 5、为什么大家都喜欢玩 APP 控制? 京东上月 26 号搞了一个发布会,用超级 APP 控制了一大堆家电,很酷,但是没用。搞一个超级遥控器,扔在家里,把家电控制集成在上面不是很好吗?开个空调、换个频道、上个厕所都要找手机,手机有多累你知道吗? 5. Why everyone likes to play with APP control? At the press conference on the 26th of last month, JD used a super APP to control a lot of household appliances, which looked cool, but useless in fact. It’s better to use a super remote control integrated with household appliances controls at home. Whenever turning on the air conditioners, changing the channels or going to the toilet, you need to look for the mobile phone. How much the mobile phone is overused! 6、智能家居的控制会朝着什么方向走?。 与 APP、语音控制相比,最酷的当然还是自动化。比如,当你半夜去上厕所的时候,感应器感应到你起床了,自动打开走廊的灯光。你完事后,马桶自动冲水,灯光自动熄灭。或者家里面的空气环境不理想的时候,空调、空气净化器也能自动启动调节。 6. In what direction will the control of smart home develop? Compared with APP and voice control, of course, the automation is the coolest. For example, when you go to the toilet at night, the sensor will automatically turn on the lights on the corridor after sensing your getting up. Once you finishing using it, the toilet will automatically flush and the lights will automatically go out. Or if the air environment inside the home is poor, air conditioners and air purifiers can also automatically start to adjust the air. 7、智能家居普及还需要什么东风? 目前存在的问题:首先,功能鸡肋,没吸引力,需要慢慢改进;其次,价格太贵,穷人买不起,但成本确实高,需要时间;第三,消费者的观念问题。第四,标准不统一。都想拿控制权,最终还得凭实力说话。 7. What is needed to promote the popularity of smart home? Current problems: first, the functions that are of little value and lack of appeal need to be improved slowly; second, the price is unaffordable for the poor. But with its high cost, it needs to take some time to reduce the price; third, there are concerns about consumer’s concepts; fourth, it doesn’t have a unified standard. Ultimately, anyone who wants to take control should rely on his own strength.   From: The Huxiu Translated Ashley, CCJK Technologies Co.,Ltd. In case of any mistakes, queries or advice, please send emails to judy.zhang@ccjk.com. Many thanks!

Words translated by CCJK

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