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English (US)

Chinese Simplified (简体中文)

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March 2014 I No. 01 2014 年 3 月|第 1 期

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Editorial 社评

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In 2013, XXX vehicle sales increased by 8% to 15.6 Million cars. 2013 年,XXX 车辆销量增长了 8%,达 1560 万辆。

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The volumes are almost back to the 2007 level before the automotive industry crisis. 这又恢复到了汽车行业危机之前(2007 年)的水平。

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From an Automotive Lighting perspective, 2013 was a successful year in XXX. 从 Automotive Lighting 的角度来看,2013 年是 XXX 车型大获成功的一年。

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Now, the important thing is to be able to start off immediately with a positive trend. 现在的当务之急,是以积极向上的态度立即行动起来。

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We need to consolidate the first results of all the changes and actions that have been implemented. 我们需要巩固已经实施的所有改变和行动所取得的首要成绩。

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Quality and efficiency have also improved, mainly due to our focus on World Class Manufacturing (WCM). 质量和效率也得到了大幅提升,这主要归因于我们对世界级制造标准 (WCM) 的不懈追求。

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In 2013 we have produced 11 Million lamps with sales at around $700M USD, and expected sales for 2014 is $755M USD, an 8% increase. 2013 年,我们生产了 1100 万盏灯,销售额约为 7 亿美元。预计 2014 年的销售额会增长 8%,达 7.55 亿美元。

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We are recognized by our customers as a strong technology leader and our target is to become the lighting market leader in the region. 客户称赞我们是强大的技术先驱,而我们的目标是成为该区域内照明市场的领导者。

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In order to reach this goal, we need to further increase our capacity and target the Central Mexico area. 为了达成这一目标,我们需要进一步提升能力,并将目标锁定在墨西哥中部地区。

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In addition, we need to create the conditions necessary to be successful. 此外,我们还要创造成功所需的条件。

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With this goal, we are working on a joint venture to build our own plastic injection tooling. 在这个目标的指引下,我们合资办厂,打造自己的注塑模具。

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We are also working with Purchasing to localize strategic components and technologies near our plants by attracting key suppliers. 我们还与采购部展开密切的合作,通过吸引主要供应商,在工厂附近对战略部件和技术实施本地化处理。

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We just finished 2013, a year with a particularly complex situation. 2013 年刚刚过去——这是情况特别复杂的一年。

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For the future, we are moving forward with a very ambitious recovery project. 展望未来,我们将要推动实施一个非常雄心勃勃的复兴计划。

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The fundamental reason why this plan will be successful is represented by our local teams, who are facing the situation with enthusiasm and positive energy, and who are supported by a very operative task force. 该计划将会取得成功,其主要原因在于,我们拥有一支非常强大的本地团队,他们能够用满腔的热情和正能量应对各种情况,拥有高效的执行力,能够提供坚定的支持。

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Externally, there is the potential to be able to recover from this situation, both in terms of customer relationships as well as potential volumes. 从外部来看,客户关系和潜在销量都有可能在这种情况下恢复如昔。

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However, it is the enthusiasm and the professionalism of team, as well as the desire to succeed that can and must have an impact on all aspects of the income statement. 然而,团队的热忱和专业素质,以及他们对成功的渴望,都能而且必定会对损益表的各个方面带来积极的影响。

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I believe that our people have the ability to feed this enthusiasm and make it grow. 我坚信,我们的人员可以浇灌这种热情,使其不断地生长发芽。
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2013111802_bilingual

Industry

Manufacturing/Industry

Subject

Automotive / Cars & Trucks

Product

General

Our Task

TEP (translation, edition, proofreading)

Source File Format

sdltm

Skills Involved or Tools Used

Transee, DTP