At present, marketers must change the traditional idea or thoughts from the short head of mainstream marketing to the masses to a strategy of targeting vast numbers of underserved audiences via the Internet. Marketing on the Internet is not about generic banner ads designed to trick people with neon color or wacky movements. It is about understanding the keywords and phrases that our buyers are using and then deploying a strategy to drive buyers to pages replete with the content that they seek.
PR is not the one you seeing on the television screen. It is about your buyers seeing your company on the Internet. Blogs, online video, e-books, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate. The Internet has made public relations public again, after years of almost exclusive focus on media.
Marketers have been liberated from relying exclusively on buying access through advertising or convincing mainstream media to talk us up. Now they can publish information on the Internet that people are eager to pay attention to. Organization gain credibility and loyalty with buyers through content and smart marketers now think and act like publisher in order to create and deliver content targeted directly at their audience.
Once marketers and PR people think about loss of benefits, they begin to see opportunities for being more effective at delivering their organization’s message. When marketers understand their audience, those people will become their buyers; they can craft an editorial and content strategy just for their targets. What works is a focus on your targets’ and their problems.
Creating an information-rich web site is important to promote your product and service and think from buyers and viewers perspectives is a possible way to expand your business. However, it is the challenge of the new rule of marketing.