Due to the increasingly fierce competition of the market, many industries have the situation of excessive marketing. In order to selling products or services, many enterprises are wanton exaggerated product value to lure customers to buy their products or services under the wrong marketing idea guidance. After the customer buying the product or services and have a real-life experience for the product value, but they don’t feel as the providers indicated, and then the satisfaction drop dramatically. In order to let our customers maintain the satisfaction of the products or services, we need to consider the following elements and aspects:
The first thing we need to do is to make the customer expectations management. Clients will buy products or services will generally have certain expectations or ideal on the purchase of products. So, if we exaggerate the value of the products or make the commitment that is beyond our ability, it is certainly not a wise behavior. When introduce our services, we must tell the truth, do not exaggerate and don’t hide. However, this involves communication art problems, and in many situations, the same problems achieved different effect when it is done by different people in different ways. Therefore, a lot of mature enterprises usually standardize the contents and methods to communicate with customers, so, to a large extent, this solve the consistent problem that is difficult to communicate with the clients.
The second thing is to make the marketing achieved a solid and effective result; don’t achieve the sales target by deceiving our clients. Marketing can be considered as a system. The specific performance is in every aspect of enterprise operation. Production, sales, brand, logistics, customer service are related to marketing. These management links also cannot be ignored, only the solid done every link can make the enterprise stand for a long time, by persuasion can solve the problem.
The third one is to pay attention to the details, and bring some surprise to our clients through the details. Increasing sales’ knowledge to provide some valuable suggestions; widespread hobby will let you have more common language with your customers; if you have a special skill in some aspects, you will get the respect from your customers; and in the process of communication, you give your customer good feelings is also very valuable and useful. If our concept and our heart are sincerely considered for our customer, then we can obtain their trust and succeed.
Marketing is knowledge that comes from practice, the best teacher is the market! Brain attentively, persistence, must accomplish something! The so-called: Traveling ten thousand miles is better than reading ten thousand books, and making many friends is better than reading ten thousand books.