It is easy to find out that Writing&Translation are bundled together no matter on elance.com or odesk.com. But for translation, it has no subcategories. Writing, on the contrary, has many subcategories, including article writing, web content, E-books and blogs, ghost writing, copywriting, creative writing, academic writing, technical writing, sales writing, etc. Besides this, another strange thing about translation and writing is that the rate for translation is so much higher than writing. Can you believe that？ How could translation beat writing so easily in price? But this isn’t the subject I want to talk in this blog. Here I want to share some knowledge about the writing service categories.
1. Article writing
Article writing is an easy way to promote your products or services without spending a dime. Once the articles are published on article sites, they are there forever. You do the work once and then benefit from it for a long time. An article writer specializes in writing topical information that usually gets included in a website, blog, magazine, book, or journal. And the article writer who specializes in writing online content can be very different in style from articles that appear in print. Many companies that want an online presence, but don’t have writers on staff, may hire an article writer to keep their website and blog populated with fresh content. Writers who work for these companies are often known as “content writers” and may specialize in writing in a way that promotes high ranking in search engines, sometimes known as “search engine optimization” (SEO).
2. Web content
Everything written in form of text you’re seeing on a website is web content or in simple words it is called content. Content should contain words (key words) that attract and retain users on a website. The aim of the content is to provide information, promote sales and convert the reader to a sale or paying customer. The era we are living in everything is online. From shopping to research and from lifestyle to latest news and for everything people need they prefer to go on World Wide Web rather than roaming on the street to find something. Internet is becoming a part of our lives. All big entrepreneurs depend upon content writing and content writers to make their business successful and profitable. This is main reason why content writing is becoming one of the highest paid professions.
Copywriting is the process of writing advertising promotional materials. Copywriters are responsible for the text on brochures, billboards, websites, emails, advertisements, catalogs, and more. This text is known as “copy.” Copy is everywhere — it’s part of a $2.3 trillion industry worldwide. Unlike news or editorial writing, copywriting is all about getting the reader to take action. That action might be to purchase, opt-in, or engage with a product, service, or company. That’s why a copywriter is often referred to as “a salesman in print.”
4. SEO content writing
An SEO content writer creates content that optimizes his or her clients’ websites’ results in search engines. The content may be short articles, web page dialogue, or other online text. The important point is that it is written with search engine traffic in mind. By applying a number of trade secrets, the SEO content writer can drive traffic from search engines to the clients’ website. Usually the client provides the writer with a list of keywords. These are search terms related to the website. It’s the dream of every online business to show up first in a Google search for one of their keywords. It’s the writer’s job to help make that dream come true.