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e-Learning trends in China and CCJK's e-Learning translation and localization solutions

Online training (e-learning) is now becoming mainstream training tools for firms all over the world. Using e-learning is the best solution to lower costs, improve efficiency and train staff in remote offices. E-learning in China is developed quickly, and the online training concepts are recognized by more companies. CCJK Technologies Co., Ltd. is one of the leading e-learning translation and localization solution provider located in Hong Kong and Mainland China during the past 10 years. Here are some observations of e-learning system in China:
  1. Video. Students who take e-learning courses in China are more likely prefer the video-based learning material and watching the lecturer or professional trainer on screen. In some cases, video stream is not as strong (mostly limited by low bandwidth) but it really is an important key for Chinese firms. Videos itself can be of lecturers, or related to specific situations (i.e. simulations) but videos really help with people's interest in study.
  2. Interactive. Chinese e-learners want lots of interact elements rather than just turning digital pages in an e-learning course. Therefore, the most successful cases in Chinese e-learning industry are building in quizzes, simulations, interactive widgets, reference materials (including offline sources), forums, blogs and opportunities to interact with lecturers, other students of subject-matter experts from their company.
  3. Testing. China has a strong foundational education system but is still lacking in vocational and higher education. However, the qualified people are not as prepared for many jobs as you might expect. As a result, there is a large requirement for testing and certification – you have to prove your knowledge and qualification with necessary certification. Training courses and e-learning programs that deliver a certification or formal degree are in much higher demand than voluntary or non-degree based e-learning.
  4. On-Demand. Because the internet usage is increasing dramatically in China (it now has the world’s largest online population) companies are giving up those traditional behind-the-firewall implementations and moving everything outside their company. So purchases are become smaller and more discrete (i.e. “bite-sized learning”) and the involvement of the IT department is decreasing. This means that the e-learning programs can be up-and-running faster so companies can start getting the benefits sooner. We are also experiencing some micro-payment for e-learning development.
  5. Reporting. Buyers of e-learning in China want to know the details of the learning experience and therefore demand sophisticated reporting from the system. These reports are used for evaluations (to determine how satisfied learners are with the courses), ROI calculations, utilization reports, compliance (such as with “China SOX”) and more. These reports are used by management and also shared with external stakeholders like government regulators.
  6. Mobility. As more and more mobile device, such as iPhone, iPad, smartphone, Android device and tablet, are used by people all over the world. E-learning system is also required to be available to the mobile devices. Users can easily access courses our side of office and home.
E-Learning Opportunity in China China has an opportunity to leverage the best in other countries into China’s schools and higher education. One presentation described an interesting project in Singapore and Hong Kong in which students are using an eLearning platform for collaborative, project-based learning that could see use in China in the future. Another project, with European Commission funding, is leveraging the outcomes of previous European Union– (EU-) funded projects in China. A growing number of universities around the world see exciting opportunities to leverage their existing content and eLearning R&D projects in China. A growing number of Chinese universities are moving into eLearning, and many of them already have, or are establishing, collaborative relationships with universities in other countries to gain access to their online resources and expertise. Analysts disagree about the extent of near-term opportunities in China’s corporate or government eLearning markets, but most agree that in the long term, the opportunities are likely to be significant. Even in the longer term, however, operating in China will pose significant challenges, in most cases requiring strong partners with the right relationships and connections. Small, niche eLearning companies will likely need to partner with larger firms that have the deep pockets and patience necessary to succeed in China. Many small eLearning companies want to export to China, but most of them have unrealistic expectations and have not done the market analysis or collected the intelligence necessary to develop successful strategies. Some smaller eLearning companies with unique capabilities, perhaps with government support and good connections to key organizations in China, may find success, but most small players will find success elusive. Large technology companies have an opportunity to bundle eLearning with other product and service contracts. Many large technology companies—such as IBM, Sun, Cisco, and Oracle—may have a special opportunity to help Chinese government agencies or state-owned companies deploy eLearning by bundling or embedding eLearning solutions with their existing or future projects. These companies could, for instance, leverage some of the management-training eLearning materials that they have developed for internal use and share the knowledge and expertise that they have gained in building their own, advanced eLearning programs. How CCJK helps e-learning service provider to translate and localize the content for target students? Highly quality multilingual eLearning solutions to meet your international business needs CCJK understand the importance of creating and implementing effective eLearning and self training programs that make students interested in, engage your audience and deliver strong results, and with a reasonable budget. For global firms, it is essential to ensure all elements of your program are translated and localized into your target users’ languages. If the language and context are not authentic and suitable, the time and money you have invested in the program is likely to be wasted. Our in-house eLearning and translation professionals possess the knowledge and expertise to develop consistent, high-quality content for global learning programs in over 90 languages. Besides translation and localization of content, our comprehensive eLearning services include:
  • Localization of software applications, web applications, images and documentation
  • Provide Desktop Publishing (DTP) services for your eLearning materials into multi-languages
  • Conversion of former training materials into an eLearning format
  • Development of multilingual scripts, audio and video content as well as voiceover for videos
  • Localization of multimedia and marketing materials
CCJK can help you optimize your multilingual eLearning capabilities and effectively reach your multi-national target audiences. For more about our services and information, please visit our website CCJK.com. or reach our sales James Leung (james.leung@ccjk.com) for any help with you business needs.

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