Developing Writing ProjectsIn the past a month, I spent much time in developing the field of writing projects on Elance. It means that we must face a wide range of projects content when getting on with writing, as well as a big challenge. But I believe it will be a new area where CCJK could penetrate and obtain lots of benefits. I just would like to share a few experiences and a case towards writing projects I’ve got in tough so far. Generally, there are more than 20 kinds of writing projects we usually meet, including copywriting, sales writing, newsletters, content writing, article writing, technical writing, ghost writing, creative writing, etc. Not only would clients’ needs contain many distinctive writing types, but also cover many different subjects. Therefore, the requirement to our resources is very high, such as variety and writing level. Most of individual writers are only competent to one or several types of writing. As a company, we must establish and expand our strong writing talent pool to cope with every kind of writing projects. Which is different with translation, the main workload of writing projects would focus on the stage before a project starts formally. Because the variation on the writing job is so large, many clients prefer to make a very clear communication with the actual writers, as well as get to know the ideas from us detailedly at the earlier stage rather than just put down the project to us and receive it later. As we know, it is almost impossible to permit clients to get in touch with our resources. Thus, we not only must undertake the connection between clients and resources, but also before finding the related resource, we have already confronted clients’ trail in order to make them believe we are qualified. Commonly, we are very limited towards those contents of trail. It is reasonable that clients want to make things clear and get more confidences before handing us over the job. So mostly, it would be a long time to communicate with clients before the project really starts. We have to contribute the time and cost of test. What about the risk? I bet you know that, the possibility of failing to obtain the project.
Here is an example I met: Project: Copywriting for a student accommodation of UK. Job description: Look for a copywriter to create high-quality content for her website. Writer’s responsibility:
- Develop content themes based on the direction and creative brief provided by our team
- Write creative copy including headlines, tag lines, positioning statements and feature copy for articles, web content, emails, training materials, direct marketing materials and more
- Ad-hoc writing projects as they arise
- Previous experience in creative writing, literature, journalism, or copywriting
- Excellent writing, grammar, spelling and formatting
- Expertise in web copy, SEO, and online (email) marketing a plus
- An exceptional portfolio that demonstrates an ability to create compelling copy for a wide variety of brands, audiences and industries
Words translated by CCJK146,096,379
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