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Copywriting in CCJK

Copywriting, one of the most significant elements of effective online marketing, is the act of writing text for the purpose of advertising or marketing or promoting a product, business, person, opinion or idea. The successful copywriting involves strategically chosen words or sentences that make people to have some reaction to your business.

Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Although the purpose is not ultimately promotional, its author might prefer to be called a content writer. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.

Founded in the year 2000, CCJK is dedicated to provide translation and localization solutions to organizations all over the world. Our team of highly skilled professionals from around the Asia-Pacific region has formed an elite localization and engineering group that is youthful, dedicated, knowledgeable and deeply rooted in the sense of responsibility. Based in the city of Shenzhen in Guangdong province, the company focuses on providing a complete range of localization services into and from Chinese and other Asian and European languages. CCJK’s copywriters usually work as a part of a creative team. The copywriter has ultimate responsibility for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. The copywriters of CCJK form a style of unique illustrating which is like telling a wonderful story, crafting it in such a way that it resonating and producing an emotional response of the viewers. The desktop art designer has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. In most cases, each copywriter may come up with the overall idea for the advertisement or commercial and share with the whole team and the process of collaboration often improves the copywriting work. Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal. SEO copywriting is a challenge in this area, in order to finish the work; CCJK’s professional SEO engineers will give certain advices for the SEO copywriting. CCJK’s copywriting runs through a streamlined workflow which ensures quality of each copywriting. When the first copywriting is done, we have a specialist to check the content for the second time. The final delivery must be approved by the whole copywriting team members. CCJK always insists that winning the client’s trust and confidence in this manner is of paramount importance to the very existence of an organization. CCJK is dedicated to customizing its services to meet the needs of each individual client. For every project, be it large or small, sophisticated or trivial, our team is committed to work synchronized to make the project mutually successful, both for the client and us.

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