Copywriting, Content Marketing and SEO Writing
Copywriting is the act of writing for the purpose of advertising or marketing a product and it is often designed to call upon the action of the target audience to make a specific move, mostly making a purchase, subscribe to the newsletter, signing up for a web product and so forth. And so call-to-action is the foremost concern when writing an ad copy, otherwise you will just lose the sight of why you are writing it.
What marketers usually find confusing are the differences between copywriting and content marketing. These two concepts, or marketing acts, are well defined by the content you push to the public eyes, though they are more often than not closely associated and viewed as an integral ingredient of each other. Copywriting is more like hardcore selling pieces that calls for people to make a specific action, whereas content marketing is to provide valuable content that may seem impartial or associated with the product or service you are trying to sell to the public, so that people may like the content provided and be willing to receive further information from you with trust and respect built.
This does not mean content marketing is a higher-level type of marketing than copywriting, because for one thing they have very different roles to play, and for another, they cannot be the best of their kind without the other elevating their marketing performance. Imagine that you have some really good content and have made them into actual articles, and without proper copywriting to make it more attractive to a designated group of people, the great stuff would never be able to fulfill the destiny you assign to it. And that is why we are seeing so much great stuff fail to attract a good number of readers. Of course copywriting without good content is shallow and hollow, playing like lame clowns that merely catch people’s eyes yet have no really good stuff to offer. The best copy comes with great content, and vice versa.
SEO writing is the act of marketing writing that serves particular purposes of optimizing the search engine traffic. Unlike copywriting which mainly serves actual human people, SEO writing is for search engines to capture and push up the target web pages in the search result of certain key words. These contents are usually put in much less prominent places or even hidden from website visitors completely. However, as SEO techniques get consolidated, nearly all search engines evolve at an even quicker pace, cutting down the weight of key words densities and other traditional indicators of the relevancy of the web page to the search input. Instead, with the prevalence of social networks, ranking and voting web pages have become feasible and convenient, and therefore it becomes possible search engines could tell whether a web page has truly great content by the votes the page gets. Despite all the negative, SEO writing still matters today, and with solid efforts and proper strategies deployed, you could easily have your web pages rank among the top first.
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