Activity or Performance Based Charge for SEO?

Activity or Performance Based Charge for SEO?

How to charge client for SEO work? It’s debated if SEO practitioners shall charge client based on real performance with their SEO work, or based on actual working hours they have spent, e.g. Activity Based Charge (ABC) or Performance Based Charge (PBC)? We believe a reasonable measure should be a balance between ABC and PBC. For those basic work such as adding keywords/description and link building etc., ABS shall be applied. However, for those search engines indexing and listing etc. results oriented tasks, PBC shall apply. The following grid trying to split those ABC and PBC work:

Activity Based Charge (ABC) work

  • Keyword Research
  • Website Analysis
  • HTML Validation Checking
  • SEO Consulting
  • Extensive Competitive Analysis for better search engine ranking performance
  • SEO Copywriting
  • Image Optimization
  • Creation of Meta information (title, description, keywords)
  • Dmoz title and description optimization and submission
  • Creation of robots file
  • Search engine submission by hand to all the major search engines
  • Site map for better crawling of your site
  • Link popularity building (SEO friendly links, no paid links)
  • Setup website analytics and baidu analytics (baidu Statics)
  • Social bookmarking Services
  • Create blog or forum and update articles
  • Social media link building (SEO friendly links, no paid links)

Performance Based Charge (PBC) work

  • Submission to important paid inclusion directories
  • Hand Submission to Dmoz directory
  • Yahoo directory inclusion
  • Link baiting using various techniques applicable to the site (SEO Friendly links, no paid links)
  • Natural links from education and government sites (SEO friendly links, paid links)
  • Guaranteed Website Inclusion into google search engine
  • Guaranteed Placements (15 keywords for one Search Engine)

CCJK can provide client with professional, quality, steady and affordable SEO services, to help client win a share in the global market and achieve international success. For what CCJK can offer and create value for client by its SEO services, please visit


Words translated by CCJK


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