从事SEO的人都知道,每一次搜索引擎算法的更新都会带来较大的变化,而这一变化取决于搜索引擎算法更新的侧重点。 谷歌最近更新了其搜索引擎算法,这次更新被命名为企鹅算法更新(penguin update)。谷歌的企鹅算法更新确切的是开始于2012年5月30日,原本叫做“Over Optimization Penalty”,再改为“Webspam Algorithm Update”,到目前谷歌官方正式将其命名为“Penguin Algorithm Update”, 企鹅算法更新这是google最新的搜索排名算法更新。 这次更新谷歌不说你的网站是否存在黑帽或者灰帽做法,而是强调是否比白帽做的更多一点,也就是网站的过度SEO优化。除了传统的比如关键词堆积、付费购买外链等更新外,也加进了一些新的内容,如打击spun content,有嫌疑的guest blogging,可能的锚文本威力削弱等等。很多做了相关网站锚文本链接的网站,都不同损失的被拿掉了很多关键词,同时网站的收录也大大减少。谷歌官方的解释是: “Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.” 因此,这次企鹅算法更新更加侧重打击过度优化,很多网站在明显的SEO优化痕迹下,都没能逃脱这次更新的影响。而要解决这次更新带来的影响,一方面要停止锚文本,另一方面也要停止过度优化的操作,让网站重新恢复到自然友好的状态。剩下的,就只能通过时间,让谷歌搜索引擎重新认可网站。

Words translated by CCJK


Request a call or contact us


    Call for professional assistance


    Click Here to leave us a message and be as detailed as possible.

We are Certified

Our Client Satisfaction

rating for previous quarte

    Inquiry Form

    Please take few minutes to fill
    inquiry form and get Free Quote

    Request a Call

    Click to receive Free Call, Our
    Representative will contact you

    Leave a Message

    Please leave us a message and
    be as detailed as possible

Over 95% of our clients recommend our language services to others

Copyright © CCJK Technologies Co., Ltd. 2000-2017. All rights reserved.